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Gucci: 1973 collection

Jun '10
GUCCI 1973 inspired by a bag found in the company archives dating to 1973, the new fall winter accessory collection now sports a new GG monogram in polished brass.

The House's storied past inspires the creative philosophy behind the new Gucci 1973 line of bags, where classic design meets ultra modern spirit in a perfect balance between innovative styling and timeless allure.

Superb quality, fine craftsmanship and distinctive design are the eternal values which for 90 years have defined the impeccable, exclusive and enduring essence of every Gucci accessory.

The original model that Frida Giannini found in the company archives, at once priceless patrimony and inexhaustible source of inspiration, dates to 1973. It's an elegant shoulder bag with front flap sporting the GG monogram in polished brass with antique finish – now exceptional symbol and signature detail of the Gucci 1973 line.

The 1973 GG logo marks the new micro and macro bags in lusciously rich inflections of classic or exotic leathers: chamois suede, alligator and ostrich. Also bimaterial mode as in the Diamante print versions with alligator or black cellarius edging.

Shoulder bags with standard or chain strap present boxy and rectangular shapes fine for day and night. They include envelope clutches in soft, versatile lines. Inspired by basic travel totes, the much larger models have extraordinary features clearly serving to make pure practicality the primary element of elegance. Double handles, front pockets, top zip closures and inside compartments highlight and enhance the multi-use character of the bags, awarding even the classic totes a supremely contemporary attitude where the sense of luxury is there both in the whole and in the smallest of details.


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