Home / Knowledge / News / Fashion / Stella McCartney to launch first collection for kids

Stella McCartney to launch first collection for kids

17
Sep '10
Stella McCartney introduces a new product line with the launch of her first Stella McCartney Kids wear collection. Stella McCartney Kids will launch early November in time for the holiday season with a capsule collection that adheres to the designer's signature modern aesthetic and ethical values.

The distribution of the collection will primarily be focused online with the worldwide launch of a dedicated website with express shipping to 200 countries. The new site contains playful features and unique shopping experiences such as a dedicated "playground section" inviting children and parents to interact with one another on the site.

In addition to the online shopping service, the collection will also be stocked at Stella McCartney stores in London, New York, Los Angeles, Paris, Milan, Tokyo, Hong Kong, Dubai, Qatar and Kuwait and will be available worldwide online and in stores.

Stella McCartney comments: "As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids collection that was affordable. I feel like all the timeless children's wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes. We have tried to make that possible in this first collection, and hope it is enjoyed! "

Comprised of styles for both boys and girls in ages ranging from 0 to 12 years. The fun, modern and playful designs named after kids' first names include: the Ingrid floral print dress for girls, the Aldo quilted field jacket for boys, unisex for both: the Sam wool and cashmere blend pea coat and the Tammy natural rubber rain boots. The collection is made from the best possible fabrics chosen for both style and function; this includes organic cotton onesies, Stella McCartney's signature knickers of the week. Price point ranges from 19 euros for a baby's t-shirt to 150 euros for a coat.

Stella McCartney Kids will be available 4 seasons a year; Holiday in November, Spring-Summer in February, High Summer in May and Autumn/Winter in August. For the second season, the collection will be developed into a full range and will also expand in wholesale retail distribution in 2011.

Stella McCartney Kids will also be supported by a media campaign both in print and online; through social media activities in Facebook and Twitter; and the launch of an iPhone application. The advertising campaign was shot by Ryan McGinley, who has previously worked on various Stella McCartney projects and ad campaigns.

Stella McCartney


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Feb 2020

Nepal's pashmina sector gets European Union boost

A new project funded by the European Union to strengthen Nepal's path ...

Pic: Shutterstock

Apparel/Garments | On 29th Feb 2020

Coronavirus outbreak hits Thai garment industry

The coronavirus outbreak has been affecting the Thai apparel industry ...

Pic: Shutterstock

Retail | On 29th Feb 2020

Indian govt clarifies on sourcing of goods from SEZs

Goods procured from units in special economic zones (SEZs) by...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search