Trina Turk will be featured designer at Fashion Week El Paseo

29 Nov '10

3 min read

Trina Turk, the Los Angeles-based fashion designer who branded the Palm Springs lifestyle into a distinctive popular design aesthetic, will be a featured designer on March 25, 2011 at Fashion Week El Paseo taking place in Palm Desert, CA.

Turk will present her Palm Springs Eternal Spring 2011 Collection which had its splashy premiere at New York's Fashion Week in October and drew enthusiastic reviews. This was the first time Trina Turk had participated in New York Fashion Week and the occasion commemorated the 15th anniversary of the Trina Turk clothing line.

“I'm thrilled to be a featured designer at Fashion Week El Paseo and to bring my Palm Springs Eternal Collection to the desert,” said Turk. “This is a way for me to celebrate the Palm Springs area which has always been a muse and inspiration,” said Turk.

To promote her collection's debut at Fashion Week El Paseo, Turk is also rolling out The Palm Springs Eternal Experience, a national in-store promotion in partnership with Palm Springs Life magazine from November 26 thru February 28. Shoppers at each of her six boutiques – in Los Angeles, New York, Bal Harbor, Burlingame, Fashion Island in Newport Beach as well as her original boutique in Palm Springs --- will have the opportunity to travel to Palm Springs with a guest for a fabulous weekend to attend Trina Turk's runway show at Fashion Week El Paseo in March.

The Palm Springs Eternal Experience includes two VIP tickets to the Trina Turk Fashion Show and Fashion Week El Paseo related events; a two-night stay at the glamorous Riviera Palm Springs resort, and dinner for two at Wally's Desert Turtle, one of the Palm Springs area's finest restaurants. One of the other enticing components of The Palm Springs Eternal Experience is the lucky winner will also attend an intimate lunch with an exclusive group at Trina Turk's Palm Springs home, a Palm Springs historic landmark.

Trina Turk and her husband photographer Jonathan Skow meticulously restored the Ship of the Desert House, a brilliant example of Streamline Moderne architecture designed by architects Wilson and Webster in 1936. The Palm Springs Eternal Experience winner will have the rare opportunity to visit this historic treasure which resembles a ship that is dramatically wedged into the mountainside. Entry cards may be filled out and turned in at each boutique or mailed to Palm Springs Life magazine.

Trina Turk's Palm Springs Eternal Springs Collection was showcased at New York Fashion Week, presented with vignettes that demonstrated her signature cheerful, bold and colorful prints and her casual, optimistic designs. Held at Trina Turk's New York showroom, the Palm Springs Eternal show incorporated the clothing line in a five distinctive vignettes inspired by the lifestyle of Palm Springs and the desert: "Pool Deck", "Refreshment Bar", "The Backgammon Challenge", "Palm Springs Party Room", and "Between the Sheets". Sets were created using vintage furniture and props.

Born in California and raised between there and Washington state, Trina Turk showed early talent for sewing and creating designs from the young age of 11. After studying apparel design at the University of Washington, she worked for youth-oriented clothing manufacturers including Seattle-based Britannia Jeans and Los Angeles-based surf wear manufacturer Ocean Pacific.

Fashion Week El Paseo

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