Hong Kong Fashion Week, World Boutique open for business

17 Jan '11

4 min read

The Chinese mainland, India, Japan, Macau and Taiwan feature group pavilions. The Japan Pavilion showcases a selection of edgy fashion brands and quality fabric presented by tokyoeye.

While Fashion Week attracts suppliers of garments, accessories and fashion-related products, World Boutique presents buyers and fashion insiders with a fascinating mix of brand collections and designer labels. The Fashion Extravaganza is also part of the World Boutique event schedule.

This year, World Boutique welcomes Egypt and the Seychelles for the first time. Numerous industry associations are also participating at the fair. They include the Federation of Hong Kong Footwear Ltd, the Hong Kong Fashion Designers Association, the Hong Kong Fur Federation, the Knitwear Innovation and Design Society, the Council of Fashion Designers, Tokyo, and the Taiwan Textile Federation.

Seminars and Shows
The fairs also offer a full programme of seminars, ranging from trend forecasting to discussions of branding and garment production by international experts, including WGSN from the United Kingdom and Fashion Snoops and Stylesight from the US. Representatives of Paris-based Rue du Mail will highlight the company's brand success and their fashion creation and production processes.

Many designers and brands take the opportunity to present their own house shows to international buyers and insiders. They include IKA BUTONI, featuring the latest collection of Hong Kong-based designer Ika, Modessa, a women's wear company, and Moiselle, a popular Hong Kong women's-wear label.

The Hong Kong Research Institute of Textiles and Apparel is displaying a collection of outfits made of metallised fabric at the Trade Services section, while the Hong Kong Fur Federation is showcasing the Designers Love Fur Collection 2011 at the Hall 1C Concourse.

Hong Kong Trade Development Council - HKTDC