Home / Knowledge / News / Fashion / Mercedes-Benz Start Up to support new Canadian designers
Mercedes-Benz Start Up to support new Canadian designers
03
Jun '11
Mercedes-Benz Canada, and IMG, a global sports, fashion and media company, announced the launch of Mercedes-Benz Start Up. Produced in conjunction with LG Fashion Week Beauty by L'Oréal Paris, Mercedes-Benz Start Up is a new initiative that is intended to provide a national platform to discover and support up-and-coming Canadian designers who have been in business for less than five years.

By connecting these gifted individuals with an experienced panel of industry insiders, the program will mentor impressive Canadian talent to help them hone a broad range of skills and elevate their profile through unique and exclusive opportunities. This unprecedented access to experts, combined with invaluable real-world practical experience, will equip participants with a comprehensive roadmap to success and the knowledge and confidence required for a thriving career in fashion.

Following the announcement, the Mercedes-Benz Start Up team will begin meeting with influential fashion media, buyers and educators in key Canadian markets to identify talented and ambitious designers that would qualify as suitable candidates.

All the submissions will be reviewed and evaluated by a panel of industry judges who will follow a list of specific criteria to ensure objectivity and fairness. From this pool of submissions, a total of 20 designers will be selected to advance to the next round: the semi-final competition.

In the first year, the semi-finals will be conducted in two provinces, but it will expand to include four provinces by the second year and beyond. This will ensure that Mercedes-Benz Start Up is truly a national program that is easily accessible to designers across the country.

The semi-finals will yield a total of four designers who will be invited to show their collections at the national final held during the official schedule of LG Fashion Week Beauty by L'Oréal Paris in October 2011. This will provide successful participants an invaluable opportunity to prominently showcase their designs on the runway to thousands of prominent industry representatives.

Following the national final, only one of the four semi-finalists will progress to the next stage of the Mercedes-Benz Start Up program. He or she will be rewarded with access to key industry mentors for a period of five months to help the chosen candidate prepare his or her debut solo show that will be presented as a highlight on the schedule at LG Fashion Week Beauty by L'Oréal Paris in March 2012.

"Mercedes-Benz has maintained an unquestionable link between the brand and leading edge design since the company invented the automobile over 125 years ago. In fact, many trendsetting and timeless Mercedes-Benz vehicles have inspired and created entirely new segments in the automotive industry," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "I am very impressed by the raw potential that exists here in Canada. Considering the ongoing emphasis we place on expressive design, it is only natural for our company to also help foster opportunities in an industry with similar core principles. By supporting emerging designers to broaden their overall scope through Mercedes-Benz Start Up, I am confident that we will be able to further strengthen the Canadian fashion industry and heighten its overall prominence and reputation on the world stage."


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search