Home / Knowledge / News / Fashion / Sidharth Malhotra is first Indian brand ambassador of Pepe
Sidharth Malhotra is first Indian brand ambassador of Pepe
08
Mar '18
Sidharth Malhotra is first Indian brand ambassador of Pepe
What: Sidharth Malhotra, Bollywood actor has been signed on as first ever Indian brand ambassador by Pepe Jeans India.  
 
Why: Malhotra's unique style, confidence and charisma makes him the perfect advocate for Pepe Jeans's newest Spring Summer 18 campaign #MadeToCreate. 
 
The collection:
Pepe Jeans' artists and customers were born or made to create in their own right, so the collection talks to them. The collection inspires everyone to experiment with fashion and create their own individual looks. Pepe Jeans Spring Summer 18 collection is now available at stores nationwide.
 
Bytes:
 "Pepe Jeans today has evolved in to one of the coolest and most iconic denim brands in the world. We are happy to have Sidharth Malhotra become part of the Pepe Jeans brand heritage. Sidharth's popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans." said Kavindra Mishra, MD, Pepe Jeans India.
 
Speaking on this association Sidharth Malhotra said, "Pepe Jeans is such a cool and iconic casualwear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a longtime fan of the brand." 
 
About Pepe Jeans: 
Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create an internationally recognised brand with a unique strategy and reputation. This has been possible because of the brand's commitment to create strong fashion led collections, the hottest multimedia marketing campaigns and the most exciting retail environments while remaining sincere to the Pepe Jeans DNA and in particular the roots in London's Portobello Road. In India, Pepe Jeans is present across 218 EBOs, over 1,350 MBOs and 477 large format stores. 
 

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search