New product line + USP: Tata Group firm Titan Co Ltd has expanded itself into premium saris and women's indutvas or ethnicwear category under the brand name 'Taneira' in Bangalore.
The store has a collection of handwoven saris and ethnicwear from over 20 states in India.
Price point: Rs 2,000-2,50,000
Existing product portfolio: Titan currently has its presence in watches and accessories, jewellery, eyewear and fragrances categories.
Sourcing: Taneira has tied up with about 200 supply sources to source the products from 20 different clusters across the country. It is working closely with weaving communities, weaving societies, weavers, intermediaries, master weavers and designers.
Future plans: Taneira is Titan’s first pilot store and the company plans to take 12-15 months to explore a few pilot stores before opening any more.
About Titan: Titan is one of India's largest and best-known brand for personal accessories — watches, jewellery, sunglasses and prescription eyewear. In 2013, Titan entered the fragrances segment with Skinn. In the latter part of the year, the company ventured into the helmets category under its Fastrack brand. The company was established in 1984 as a joint venture between Tata and the Tamil Nadu Industrial Development Corporation.
Available: Taneira’s store on 100 ft road, Indiranagar, Bangalore
Fibre2Fashion News Desk – India
Union budget 2018-19 will have positive impact on apparel industry
Indian textile value chain
Adopt innovative techniques, go for automisation rather than being...
GenNext is slowly but surely adapting to global trends and practices
Kusumgar Corporates is a leading manufacturer of technical textiles and...
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
Israel-based Twine Solutions is a technology start-up that has developed a ...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively
Functional Fabric Fair is a trade-exclusive event showcasing the latest...
Twinery Innovations by MAS
Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology,...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...