Home / Knowledge / News / Fashion / Zalando unveils AFC to advise customers

Zalando unveils AFC to advise customers

07
Nov '18
Courtesy: Zalando
Courtesy: Zalando
Zalando has unveiled the Algorithmic Fashion Companion (AFC) to inspire customers with individual outfit recommendations - an algorithm with styling expertise that suggests outfits matching the most recent items customers have bought. The algorithm teaches itself what makes a good outfit. All it needs is training data that tells it what makes a good outfit.

The Algorithmic Fashion Companion acquired its taste through machine learning. Developers at Zalando created the algorithm to be able to identify items of clothing and then put these together into outfits. The algorithm teaches itself what makes a good outfit. All it needs is training data that tells it what makes a good outfit. As training data, Zalando used more than 200,000 outfits created by stylists, primarily from the company’s curated shopping service Zalon.

“Customers often tell us that they find it difficult to combine items and that they appreciate getting inspiration and fashion advice,” says AFC product manager, Marta Skassa. “A previous analysis from other outfit-based services we offer is that customers who interact with outfits have a higher conversion rate and larger basket sizes. We can now offer this with unlimited, free outfit suggestions based on an item that they either already own, or have already expressed interest in."

The algorithm has already proven it’s fashionability. “We did surveys containing outfits created by stylists and outfits created by the AFC to see if they would resonate with customers. Even our team was really surprised by the outcome,” adds Skassa. Survey results revealed that approximately 50 per cent of outfits by both humans and the AFC were considered “good outfits.”

“I think this proves that algorithms are really good at replicating things they have learned. Out of all the training data, the algorithm is able to create something that people generally like. Human stylists can set trends by exploring new ideas; algorithms can only follow trends,” Skassa concludes.

The AFC creates outfits around so called “anchor items”; articles customers have purchased or added to their wishlist recently. The AFC then recommends additional items that match the anchor item. After the initial tests, the AFC is ready to be rolled out. It is to be available for male and female customers in all 17 Zalando markets. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Retail | On 9th Jul 2020

UK unveils 2nd part of 3-phase plan for economic recovery

Chancellor of the exchequer Rishi Sunak recently announced a slew of...

Pic: lentamart / Shutterstock.com

Apparel/Garments | On 9th Jul 2020

Brooks Brothers files Chapter 11 bankruptcy proceedings

Brooks Brothers, America's oldest apparel company, recently announced ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 9th Jul 2020

Bangladesh apparel exports down 18.12% in FY20

Readymade garment exports from Bangladesh decreased by 18.12 per cent ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search