Home / Knowledge / News / Company / Spring 2012 line of REI-brand gear at Outdoor Retailer

Spring 2012 line of REI-brand gear at Outdoor Retailer

05
Aug '11
REI (Recreational Equipment Inc), a national outdoor gear and clothing retailer, unveils its spring 2012 line of exclusive REI-brand gear and apparel, during the Outdoor Retailer Summer Market tradeshow. As a trusted outdoor brand, REI continues to inspire people of all ages to have fun experiences while recreating outdoors.

Available in REI stores starting in January 2012, the new product and apparel offerings for spring are designed for camping, hiking, backpacking, urban and fitness-led lifestyles.

Notable highlights for the season include REI's expansion of its popular Technical Trail Collection, featuring durable, lightweight and comfortable gear and apparel designed for people who like to hike farther and faster. Additions to the collection for spring include new Flash 62 and Flash 52 packs, Quarter Dome tents, premium down sleeping bags and outerwear including the Dunraven Jacket, Kimtah Jacket and Pants with eVent fabric.

“Our Technical Trail Collection is focused on exceptional attention to detail and is designed for maximum comfort, durability and enjoyment on the trail,” says Lee Fromson, vice president of REI Gear & Apparel. “Our gear and apparel will keep up with our active customers on the trail.”

Technical Trail Gear

Combining lightweight design with loads of support and organization, REI's men's 62-liter and women's, 52-liter Flash backpacks are equipped with an all-new design for the next multi-day adventure. Each is built on a tubular aluminum perimeter frame that saves weight, yet is stronger than the stay-and-frame sheet builds that many are made of. The flash packs are available in three pack sizes (small, medium, large) and feature an ultra-light torso-fit adjustment system to allow for customization and comfort.

REI has refreshed its Quarter Dome Tent series and unveils the completely redesigned T1 tent's architecture, giving solo backpackers more length and overall volume. Additionally, all Quarter

Dome tents (T1, T2, T3, T2 Plus and T3 Plus) use new, lighter weight material, and include perimeter panels to help keep drafts and windblown debris from entering the mesh tent body. All Quarter Dome tents also feature vestibules outside each door and REI's Tension Truss architecture to add interior volume to decrease the total number of pole sections, making the new designs ultra-livable.

Technical Trail Apparel

Made with a hybrid nylon-shell/soft-shell construction, REI's new Dunraven jacket is developed for warmth, breathability and wind protection. The jacket's four-way-stretch panels in the shoulders and arms give a soft-shell-like agility and boost mobility. The highly breathable and windproof jacket helps hikers travel light while being prepared for a wide range of conditions.

Ideal for spring backpacking, REI's Kimtah rainwear feature eVent's waterproof and highly breathable fabric that lets sweat out without letting rain in. The jacket includes an adjustable brimmed storm hood and cover zippers to deflect rain and help contents stay dry. REI also introduces the Kimtah pants that feature ankle zips to let pants slide over footwear.


Must ReadView All

Pic: Asian Development Bank

Textiles | On 1st Dec 2020

APAC needs stronger regional cooperation for recovery: ADB

Stronger regional cooperation strategies, including in health, trade, ...

Pic: Shutterstock

Fashion | On 1st Dec 2020

Older generations lead slow fashion movement: UK survey

Older generations are leading the way in the slow fashion movement,...

Pic: European Commission

Textiles | On 1st Dec 2020

Croatian, Belgian, Romanian firms win EUSIC challenge

Snake, a Croatian platform that enables users to wear outfits in...

Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search