Macy's selects Starcom - media planning & buying agency

23 Feb '06

2 min read

Macy's Corporate Marketing, a division of Federated Department Stores, Inc announced it has completed a national media agency review and has named Starcom USA of Chicago as the retailer's first national planning and buying agency.

Starcom's assignment includes more than $200 million a year in media planning and buying for Macy's television, radio, print, out of home and internet advertising in the US. It was selected from a group of finalists that also included Initiative and MPG.

"All of the agencies in the final phase of their review did a fantastic job providing strategic insights and compelling media ideas to take the Macy's brand to the next level of success on their new national platform," said Peter Sachse, President of Macy's Corporate Marketing.

"Starcom in particular brought some very exciting concepts to the table, and they look forward to working with the Starcom team as they launch Macy's nationwide this fall."

"The team at Starcom USA is excited for this opportunity to help fuel Macy's business with insightful media strategy and bold activation of that strategy in the marketplace," said Starcom USA CEO John Muszynski.

"Macy's is a brand with a great heritage and iconic strength, and they look forward to leveraging the brand and delivering a strong return on their client's marketing objectives."

Starcom clients include leading global marketers such as the Procter & Gamble Company, Kellogg's and the Walt Disney Company.

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