NPD buys out STS longitudinal research panel, AccuPanelSM
05 Jul '05
2 min read
US based consumer and retail information service provider The NPD Group has acquired STS Market Research, a Cambridge-based market research company serving the fashion industry. As part of the acquisition, NPD has also acquired the STS longitudinal research panel, AccuPanelSM. The transaction was completed July 1, 2005.
NPD Will Now Offer Longitudinal Tracking Through AccuPanel
The acquisition gives NPD an expanded suite of products that together provide unprecedented depth and breadth of information and insight about consumer behavior and consumer analytics.
NPD also substantially enhances its panel assets, now complementing the NPD online consumer panel with AccuPanel longitudinal research, which tracks the same individuals over time to give clients a clear view of consumers' purchasing dynamics. In addition to tracking purchase incidence and buying rates, strategic evaluations can be conducted regarding loyalty, purchase mix decisions, retailer competitive sets, source of volume and heavy-medium-light customer groups.
“By combining two strong product portfolios, NPD will now be able to offer the most multidimensional and holistic view of today's fashion industry,” said Dennis Brown, group president of NPD Beauty, House and Fashion. “We also achieve an even stronger growth platform for our company and its employees.”
Arthur Spar, formerly Chairman and CEO of STS, becomes Vice President, NPD Fashionworld, the fashion-tracking division of NPD. Other STS staff joining NPD include Susan Merrill, now Director, Client Development for NPD Fashionworld and Carol Parker, now Director, AccuPanel for NPD Fashionworld.
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