Wallace Sacks begins direct sales channel for lifestyle home accessory brand

21 Jun '05

3 min read

- Equip each site with important sales and marketing tools for campaigns (special offers, emails, sales, promotions, cross-sells etc) to increase order values;

- Set up online customer accounts and profiles to recognise returning customers and improve customer service and boost lifetime values;

- Ensuring that Lifestyle products and categories are well represented in Google and other search engines;

- Regular updates for new products, sales promotions and news.

The new e-commerce website has been developed by Screen Pages (http://www.screenpages.com), which specialises in providing managed e-commerce and online marketing services to online retailers and mail order companies.

Stephen Sacks, managing director of Wallace Sacks, said: "The Internet is growing massively as a sales channel for home accessories and furnishings. It is vitally important that we provide a website that our customers can use to research and buy our Lifestyle products. We are very confident that this significant launch will help increase our sales and profitability as Wallace Sacks continues to expand."

Wallace Sacks Lifestyle launched in 2000 with the aim of creating collections of interior accessories that are exciting, stylish and fashion-led, to keep pace with peoples ever changing lifestyles.

Screen Pages

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