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Fashion retail company C&A selects Centric PLM solution

29
Jan '21

Pic: Centric Software

In order to continue its digital transformation, C&A has selected Centric’s product lifecycle management (PLM) solution in Brazil. Centric provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies. C&A is a fashion retail company, with more than 1,800 units in 24 countries in Europe, Latin America, and Asia.

C&A had planned to implement PLM for approximately two years. In light of the pandemic, the company needed to urgently transform itself, with teams doing all product development work remotely. C&A has undergone a major transformation and is currently poised for extraordinary innovation in Brazil, according to Centric.

“We were deciding between developing an internal PLM or were looking for a tool already available on the market. When we spoke to Centric, we realised that opting for their off the shelf solution would greatly accelerate our transformation process. And as we have invested a lot in technology innovations, we were looking for a partner who can match our pace, a market leader. That’s why we decided to make the investment and partner with Centric which will result in a faster implementation, attributes that are ready-to-use out of the box and a quick time to value,” João Souza, head of sourcing for the women’s department of C&A Brazil said in a Centric press release.

“Our product development was based on each designer and e-mails with suppliers, but with no real strategic organisation. PLM will help make this process more efficient and streamline supplier management. It’ll cover our end-to-end supply chain, from the first stage of initial product design to market launch. This partnership with Centric is very important and strategic, so we can transform the company’s core, product development. We couldn’t have chosen a better partner: we needed a supplier that had relevance in the market and a high level of sophistication. Our two very successful companies will both benefit from the partnership in the coming years,” Souza added.

“We are very pleased to announce that C&A has chosen Centric as a PLM partner. C&A is a reference in fashion and retail trends worldwide and will now enable teams in Brazil to collaborate digitally, maximising communication, speed and efficiency in product development. We are excited to be part of this milestone in the region,” Chris Groves, president and CEO of Centric said.

Fibre2Fashion News Desk (GK)

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