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Bulbul partners with Unicommerce to grow operations

10
Jan '20

Pic: Shutterstock

Bulbul, a live video shopping app that provides apparel, bags, gadgets, beauty, cosmetics, has signed up with Unicommerce, a leading e-commerce enablement technology platform, for managing the growth the orders. With Unicommerce's warehouse management and vendor panel, Bulbul gets access to fulfilment technology to scale up the operations.

This partnership will also enable seamless fulfillment from the warehouse to the end customer and ensure the availability of a wider catalogue through a panel which systematically updates availability of inventory.

Unicommerce will also help BulBul ensure that the seller base for the marketplace grows very quickly, enabling the marketplace to meet the growing consumer demand successfully.

"We continue to service new industries and are excited by the prospect of associating with Bulbul TV, who are heralding a new innovation in the social commerce domain, by ensuring an engaging video-based user interface for the end consumers. Serving as the backbone of such an exponentially growing social commerce platform has been a truly enriching experience for the team. We have been able to successfully implement the nuances that the new business models required," said Kapil Makhija, CEO, Unicommerce, in a press release.

On Bulbul, users watch product videos and also interact live with the hosts to know more about the products. The app launched in March 2019, has scaled to 2.5 Lakh orders a month and a GMV of Rs 100 million.

Due to low prices of data, video consumption has grown exponentially, particularly in mid-tier cities. Players like Bulbul are leveraging video, gamification, WhatsApp distribution, group buying behaviour etc to engage better with this audience. Social media channels such as Facebook, WhatsApp, and TikTok are also driving significant engagement across millions of users, with video content being shared 13 more times than image and text combined.

Bulbul is Unicommerce's first partnership with a live video shopping platform. Unicommerce is a pioneer in servicing eCommerce sector with clients such as House of Anita Dongre, Being Human, TCNS (owner of W, Aurelia etc) which sell multi-brand products across multiple channels.

"As we scale up our operations, it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth," Atit Jain, COO & co-founder of Bulbul said.

Fibre2Fashion News Desk (JL)

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