GBTL launches two new products at Kasauli Conference

09 Jan '20
2 min read

GBTL, the leading manufacturer of polyester-viscose fabric, organised a conference in December at Kasauli, to launch new product offerings. There were two new products launched, namely, the Millionaire Collection - inspired by the brand's association as the official wardrobe sponsor of Kaun Banega Crorepati (KBC) and Streeza, a stretchable fabric. 
The conference was attended by retailers from the northern belt at premium Kasauli Resort by Piccadilly, between 14th and 24th December 2019. Both the products received massive appreciation from the customers across the nation.
"We are overwhelmed by the response from retailers by participating in an outstation conference. This conference has successfully given us a platform to not only showcase a new product collection to the retailers, but also to strengthen and foster a relationship between the management and its success partners (dealers and retailers)," Manish Shukla, CMO of Grado by GBTL, said in a press release.
"The idea of launching products at a conference is commendable as this provides an opportunity for the retailers to have a first-hand look at the fabric, strengthening the brand product basket," Hansraj Gautam, company Agent, said expressing his gratitude and thanking all dealers and retailers for their participation in the conference.
The brand Grado is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Grado has one of the greatest celebrity of Indian cinema, Amitabh Bachchan as the Brand Ambassador. Grado caters to maximum product segments and across a range of price; so, there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.

Fibre2Fashion News Desk (JL)

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