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VIP Clothing forays into safety wear with masks

Jul '20
Pic: VIP Clothing Ltd
Pic: VIP Clothing Ltd
VIP Clothing Ltd, the iconic Indian brand of innerwear manufacturer, has forayed into the category of safety wear with its quality-driven masks. Designed with high quality 100% soft cotton, breathable, and absorbent fabric, the masks are soft and rest effortlessly on the face. The initiative is part of the support to fight against the COVID-19 pandemic.

The three-ply masks come in different variants: for adults and children, and are developed with a triple protection layer to filter out air droplets and particles during daily use. The flat-fold design and soft fabric ensure that the masks can be quickly folded for easy storage. 

With the children’s mask category, the VIP product development team designed an exclusive school variant and a colourful variant that children might want to wear when outside otherwise. Both masks come with a base layer of soft cotton fabric, a melt-blown bacterial filter, and a soft cotton breathable fabric.

The reusable masks come in the drop needle fabric style and are designed for comfortable use. Also designed with a melt-blown bacterial filter and a soft cotton anti-bacterial fabric, this mask allows for better airflow through its cotton mesh fabric.

“Change and adaptation are the pre-requisite to any business’s sustainability. Without making the efforts to change and evolve as fast as the macro changes, businesses will lag. And with this thought in mind, VIP too decided to move into one of the most indispensable products required today—masks. This initiative is creating livelihood opportunities while serving the requirements of our communities,” said VIP Clothing director Kapil Pathare.

“As hygiene experts, we want to ensure that our consumers and our communities are always protected with value-based hygiene products,” said Sunil Pathare, CMD, VIP Clothing Ltd.

Fibre2Fashion News Desk (RKS)

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