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Brenninkmeijer family launches Laudes Foundation

23
Jan '20
Pic: C&A Foundation
Pic: C&A Foundation
Switzerland-based Brenninkmeijer family enterprise recently launched the Laudes Foundation to address the dual crises of climate breakdown and inequality that endanger nature and jeopardise the safety and dignity of countless communities and to advance the work of the C&A Foundation.. The family is the founder of C&A, a global chain of clothing stores.

The new foundation will support brave action to inspire and challenge industry to harness its power for good, according to a company press release.

“Today there is an enormous challenge we must face. Through Laudes Foundation we will work with businesses, shareholders and investors to create a new definition of value; with thought leaders and academics to make that definition credible; with policy-makers to make it effective; with civil society to make it plausible; with media and movement-builders to make it desirable; and with citizens to make it beneficial,” says Martijn Brenninkmeijer, chairman of the Brenninkmeijer family enterprise.

The Laudes Foundation builds on six generations of entrepreneurship and philanthropy, next to the COFRA businesses and the family’s other private philanthropic activities, including Porticus, Good Energies Foundation and Argidius Foundation.

“Over the past five years at C&A Foundation, we have learned so much about what it takes to change an industry. We built networks and strengthened partnerships with the aim of creating lasting and positive change in the global fashion system. And, together with our flagship initiative Fashion for Good, we demonstrated that business and philanthropy can work successfully together to change the industry status quo,” says Leslie Johnston, chief executive officer of the Laudes Foundation.

The foundation is ready to work with industry and those who influence it. It combines philanthropic purpose with the scale and reach of business, drawing upon the comparative advantages of both. It will work persistently and collaboratively to influence capital and transform industries.

It will work with financial actors to inspire change and align incentives, while fostering new economic thinking and new business models, and with industries to tackle the most pressing and systemic issues.

Fibre2Fashion News Desk (DS)


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