My Size displays new footwear solution at CES convention

12 Jan '21

3 min read

Pic: My Size

My Size, the leading developer and creator of smartphone measurement applications, is participating in the leading consumer technology event, CES convention, which is being held from January 11-14, 2021. The company is also displaying its new footwear solution, alongside its apparel-focused MySizeID app, its logistics offering BoxSize, and DIY solution.

The company’s smartphone-based body measurement technology has helped shoppers purchase items with confidence that they are receiving the perfect fit. My Size’s footwear solution significantly expands the platform's fitting capabilities and is in preliminary use by existing customers. The new solution can be easily integrated with all leading e-commerce platforms, including Shopify, WooCommerce, Lightspeed, and Magento.

This year at CES, the My Size team is presenting its full suite of solutions, which includes MySizeID for footwear and apparel, BoxSize for parcel carriers, and DIY solutions. Sales people from all regions including the US, UK, Italy, Germany, France, Netherlands, Turkey, and Israel are presenting and available for scheduled in depth discussions either during or following the event, according to a press release by My Size.

Global demand for footwear fell by approximately 22.2 per cent over the past year due to the impact of the COVID-19 pandemic, largely because finding shoes depends on fitting in brick-and-mortar stores. That same trend is noticeable in apparel as well, where customers are apprehensive about going through the hassle of ordering incorrectly. My Size’s patented algorithms are designed to solve the issue of reducing returns, the majority of which are caused by sizing mishaps.

The team at My Size created a system that uses a patented algorithm to measure customers with their smartphone sensors, without using the camera. My Size provides shoppers with a highly accurate body fit while ensuring complete privacy and convenience. Although this year’s event is unlike any other, the focus on critical issues such as the environment, customer journey, and a truly omni-channel experience are a perfect fit with My Size’s offering.

“Sizing technology for footwear, apparel and logistics has been a growing opportunity for brands for years, but this year that technology has become absolutely vital with the rise of e-commerce. We’re excited to showcase our solutions, including our brand new footwear solution at this year’s CES at such a pivotal time for companies to get sizing right in order to decrease returns, increase customer satisfaction, and make the e-commerce era work for them,” Ronen Luzon, CEO and founder of My Size said.

Fibre2Fashion News Desk (GK)

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