BigCommerce, a leading open SaaS ecommerce platform, has announced the availability of the Checkout on Instagram feature for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive and secure way to purchase products they find on Instagram in a few clicks, without leaving the app.
Leveraging BigCommerce’s native integration with Facebook Commerce Manager, merchants can easily connect their ecommerce storefront’s catalogue to Instagram and give customers the ability to buy from their favourite brands directly on Instagram, rather than navigating to a brand’s website to make a purchase, and pay using PayPal, Visa, Mastercard, American Express, or Discover. After placing an order, customers can also use the Instagram app to view their order status, estimated delivery date and tracking number, as well as cancel orders, initiate returns or request additional support, according to a press release by BigCommerce.BigCommerce, a leading open SaaS ecommerce platform, has announced the availability of the Checkout on Instagram feature for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive and secure way to purchase products they find on Instagram in a few clicks, without leaving the app.#
Experience-driven brands including Badgley Mischka, Spearmint Love and DressUp have already been testing the new checkout feature through BigCommerce, and can showcase checkout-enabled products in their Instagram posts and stories. The brands can meet customers where they already are. Checkout on Instagram brings the products closer to the more than 130 million shoppers interacting with brands’ shoppable Instagram content each month.
The companies can create a simple and secure path to purchase and provide a differentiated social commerce experience by making it easier, more convenient and safer for customers to shop their favourite brands on Instagram. Shoppers can also store payment credentials within the app to streamline future purchases and complete transactions even faster. With creative tools to reach shoppers, Checkout enables creators to tag a brand’s products on their behalf, launch products directly on Instagram, and sell products on Instagram Live.
“Creating a streamlined checkout experience is paramount for merchants looking to social commerce to drive revenue growth. The rollout of checkout on Instagram is another significant step in Instagram’s evolution toward becoming an essential commerce channel for customer-focused brands. BigCommerce is proud to be one of a select group of partners to offer their customers access to this innovative new feature at launch,” Brent Bellm, chief executive officer at BigCommerce said.
Fibre2Fashion News Desk (GK)
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