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Lectra & Microsoft to boost digital innovation in fashion

Feb '21
Pic: Lectra
Pic: Lectra
Lectra has announced its partnership with Microsoft, which will help brands and retailers in the fashion industry focus on technological innovation and digital acceleration. The commercial and technological partnership between the two brands is the result of several years of collaboration. Lectra specialises in CAD software and CAM cutting-room systems.

The partnership was initiated by Lectra in 2015, when the company chose Azure for the development of some of its solutions, in particular Kubix Link, Lectra’s collaborative platform for managing product information, specifically designed for the fashion industry. The agreement signed now strengthens the existing bond between the two companies. It notably stipulates a collaborative approach to their customers in the fashion industry in France, Italy, as well as internationally, according to Lectra.

The partnership, which strengthens the existing bond between the two companies, also shows Lectra’s desire to take advantage of this momentum by supplying all the latest technologies that enable players in the fashion, automotive and furniture industries to go digital and thus transform their business model. Lectra’s objective is to support its customers through the Industry 4.0 revolution. The digitisation of processes and data, as well as shared visibility across the entire ecosystem, are the first steps, Lectra said.

Both brands are driven by innovation. Lectra invests 12 per cent of its turnover in R&D each year. Microsoft encourages business innovation through partnerships with suppliers such as Lectra. The brands have a long-term strategic vision focused on the challenges faced by their mutual customers. Microsoft and Lectra are joining forces to bring even more powerful solutions to fashion industry players. Both companies use technological breakthroughs to reinvent business models or create new ones, Lectra said in a media statement.

As Lectra has customers in more than 100 countries, it is essential for the company to choose a partner with a strong international presence. Microsoft will help Lectra in these two areas to accelerate the adoption of its Kubix Link solution. This smart, intuitive, and scalable platform helps brands and retailers reinvent teamwork, connecting all internal and external stakeholders, from ideation to physical and digital points of sale. Microsoft can make the most of their product data and processes and create a unique omni-channel experience for consumers, Lectra said.

“While digital transformation has sped up since the start of the pandemic, we are proud to partner with Lectra to support the acceleration of the digital transformation in the fashion industry. Combined with the power of Microsoft Azure, the Kubix Link platform offers new opportunities to fashion brands in terms of agility, collaboration, and visibility. It allows us to accelerate the emergence of Industry 4.0 through the winning combination of product lifecycle management (PLM), product information management (PIM) and digital asset management (DAM) solutions,” Agnès Van de Walle, director of one commercial partner, Microsoft France said in a Lectra press release.

Fibre2Fashion News Desk (GK)

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February 2021

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