FiberLok unveils new proprietary graphic technology

01 Sep '20

3 min read

Pic: FiberLok

FiberLok Technologies has unveiled its new proprietary graphic technology LumoTex - a patent pending product made with a combination of dye-sublimated knit fabric and a glass bead reflective film. The new product enhances safety at night while allowing colours not usually replicated with reflective materials to be visible in the daytime as well.

Brand logos are a point of recognition for customers and a foundational aspect of branding. Research shows the psychology of colour can build a brand’s aesthetic while bringing the brand closer to their target audience showcasing strength and trust. Fiberlok is in the business of creating transcendent textures, exacting colours, and detail through its patented dimensional graphic products. LumoTex is the newest of these and is lightweight, flexible and applies in 20 seconds or less. There are unlimited dye-sublimated colours and nine reflective stock colours for brands to choose from - large quantities of reflective material can even be custom colour-matched.

FiberLok, , the leader in dimensional graphic solutions for sports apparel, workwear, schoolwear, law enforcement, promotional products, and industrial applications, was created with an idea to manufacture a category of dimensional graphics products featuring qualities beyond what is possible with embroidery or ink-printed products. Fiberlok specialises in heat transfers, patches, and stickers and is a global resource for exclusive up-market, high-volume textured brand graphics for application to a wide range of surfaces.

“We see LumoTex as a game changer for any company that demands both safety and brand integrity," said AJ Steger, president, Fiberlok Technologies. “Package delivery, food delivery, airlines, construction companies and anywhere employees work at night are likely to see value with this product. Recreational equipment such as backpacks, camping or other gear can also benefit from dual purpose branding and safety elements in the outdoors.”

LumoTex will give brands the ability to have colourful graphics in the daylight hours and a safe and recognisable reflective logo at night. LumoTex can alter the experience for those around the wearer of the apparel and the brand - whether a highlight at a sporting event in the bright lights of the crowd or on display in the chic night-venues of a fashionable cityscape. The end result is people becoming more engaged with the wow factor of these reflective graphics both day and night. The logos are flexible and conform to the body. Prior to this point some colours did not translate well in reflective material. LumoTex solves this problem. It is also able to adhere to a wide array of materials including canvas, cotton, denim, Dri-Fit, fleece, polyester, and more.

"Brands with bright colours like yellows, oranges or reds are limited in their ability to produce reflective logos, so our ability to combine bright vibrant fabrics with reflective materials allows more companies to produce a logo they can be proud of - day or night,” said Steger. “We work with the premier domestic colourised reflective material supplier that is a partner with 3M. They have decades of experience and patents to support their unique process.”

Other FiberLok proprietary products include the Lextra flock textured brand graphics, TackleKnit digital subdye knit appliques, ColorCrest low profile fine detail flock, and ChromaFlex metallised, die-molded graphics.

“We also think there will be applications that have nothing to do with safety and are all about the wow factor. This is a fashion and trend-setting statement that will find its way into apparel where brands want to stand out from the crowd,” added Steger.

Fibre2Fashion News Desk (SV)

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