'Sourcing at Magic shifted focus as market shifted'

26 Jul '18
2 min read

Sourcing at Magic, a subsidiary of UBM Fashion Group and one of the leading trade fairs for the entire global supply chain in the fashion industry, shifted its focus as the market shifted, said its president. The fair brings a lot of education to the show floor regarding various topics such as wearable technology, automation and sustainability.

Sourcing at Magic attracts designers, brands and retailers alike to discover what they need to move their business forward.

The organiser of the trade fair has worked hard to make it easier to navigate the show floor and find the right factory, said Christopher Griffin, president of the show, while talking to Fibre2Fashion.

Talking about the changes in sourcing practices, Griffin said, “Big brands and retailers are demanding that factories stay current on technology and innovation. If you've seen Riverblue, you know that things had to change. We have hit a tipping point in terms of everyone in the supply chain taking responsibility for how our production impacts the environment.”

Speaking about wearable technology, he said, “Wearable Tech was our focus category two shows ago. It is still in its infancy, and seeking the best use in apparel. Mostly, the direction it is taking now is in performance apparel and outerwear.”

The focus category for the show’s next edition is Using Innovation to Accelerate Sustainability in Apparel Production-Closing the Loop on Production, Processing and Recycling. It will take place in August this year in Las Vegas, US. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

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