Project Indigo Life is Arvind’s new extension from ‘Denim to Knit’ category, representing an indigo inspired lifestyle.
Arvind and Invista have been synonymous in the industry for bringing out innovative technologies for the consumers. Invista’s trademark Lycra, introduced innovative products such as T400 eco made and Coolmax eco made. All Arvind stretch denims are powered by Lycra fibre and other Invista specialty products like Coolmax core, Coolmax All Season technology, LycradualFX technology and Lycra Beauty. These products with their strong performance properties provide a set of unique comfort and durability to the garments.
A pioneer of the denim revolution in India, Arvind has introduced many firsts in the denim industry including various IP led designs and technologies. ‘Denim for Good’ featured the latest lines of Arvind’s brands such as Boomerang, Boomerang 360, Boomerang Bounce, Azurite, and Hybrid Chinos to name a few.
Arvind Denim Lab (ADL), a world class experience centre providing the services of co-creation, innovation, trend services and marketing communications for its partners, presented wash trend collection. The wash trend collection has been developed at ADL using the eco-friendliest technologies and processes. The exclusive collection was established by Arvind’s wash consultants Giovanni and Andrea who come from the famed Italian laundry Martelli.
The occasion gave special emphasis to sustainability by displaying major denim categories by Arvind designed and manufactured to ensure minimum impact to the environment and society.
The Arvind’s green line denim fabric brands included the award-winning khadi denim, Ikat denim, zero denim, natural fibres like wool and linen, Renaissance (post-consumer waste denims) to name a few among others. Renowned for introducing innovative products in the Indian denim market for years, Arvind created a visually stimulating Indigo Art Centre that gave visitors a sneak peek into their vision of ‘Indigo inspired lifestyle’.
“At Arvind, we are constantly innovating with eco-friendly technologies and processes to design products that have strong performance properties with a unique set of comfort and durability—a deeply desired feature by the end consumers. Project Indigo Life is an exciting new extension from denim to a new category representing an indigo inspired lifestyle from Arvind—the masters of indigo in India. The category will marry comfort and performance with indigo aesthetics, while aligning with sportswear and athleisure flavor,” said Aamir Akhtar, CEO, Denims, Arvind Ltd.
The event concluded with a panel discussion on ‘How to make ethical fashion mainstream’. This was followed by a runway show that highlighted the latest denim trends developed under Arvind Denim Lab using a mix of sustainable processes. (RKS)
Fibre2Fashion News Desk – India
| On 12th May 2021
While the global growth outlook has improved, led by robust rebound...
| On 12th May 2021
Millions of new remote and hybrid-remote workers, kids returning to...
Uzbekistan exported textile products worth $637.7 million to 54...
Tech in fashion industry has hit acceleration button
Great step towards realising end goal of 'AtmaNirbhar Bharat'
Blockchain is not a silver bullet for each and every problem in supply...
<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...
Founded by Chini Chouhan, her eponymous brand specialises in women's...
In the financial hub of eastern India, Kolkata, a humble production...
UK-based Pireta has developed a unique free-form process to add durable,...
Loomia designs and manufactures soft circuit systems that can be produced...
Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively
Functional Fabric Fair is a trade-exclusive event showcasing the latest...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
The creations by Aprajita Toor were born out of a deep desire to create...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.