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Arvind Indigo Museum debuts at Japan for denim lovers

Dec '19
Pic: Denimsandjeans
Pic: Denimsandjeans
The pioneers of denim in India and the industry leader for the last three decades - Arvind Denim, is joining the 1st edition of Denimsandjeans Japan Show and is going to bring/install some of its most unique indigo creations at the show, which will be the very 1st international installment of Indigo Museum. The Japan show is scheduled for March 4-5, 2020.

The Arvind Indigo Museum showcases creative expressions by master craftsmen, contemporary artists and designers to expand the vocabulary of indigo, which is akin to a good pair of jeans remaining classic even as it evolves and matures.

Indigo gets its name from the Greek word 'indikon' which means from India. Ancient pigment indigo has miraculous properties and has always been the staple dye for heritage textile and craft traditions. However, the invention of synthetic dyes in the late 19th century saw its decline.

Alchemy, a precursor to the Arvind Indigo Museum highlights their co-collaborative endeavours with this unique dye along with leading contemporary artists, who were invited to respond to indigo’s history and its characteristic hue. The works on display at the Kasturbhai Lal Bhai Museum highlight possibilities for its application in stunning and inventive new forms in mediums such as wood, metal, ceramics, canvas, and paper.

The creative director of Arvind Indigo Art Museum, Vipul Mahadevia, wil present this museum at the show which will be opened for a visit during the exhibition time on March 4-5. To visit, register on the official website of Denimsandjeans Japan. 

Fibre2Fashion News Desk (RKS)

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