Bangladesh to brand jamdani globally, says senior secretary

Emphasising its rarity in the contemporary world, she highlighted jamdani’s unmatched quality and exquisite design, positioning it as a global alternative to muslin.

Speaking at a recent event in Dhaka, Sultana outlined the ministry’s initiatives toward this goal, which include comprehensive training for industry entrepreneurs, ensuring the production of packaging meeting international standards, incentivising exports, and arranging displays at Bangladeshi foreign missions.

The Industries Ministry senior secretary also noted the increasing popularity of jamdani among foreign consumers due to its comfort and elegance. She mentioned the initiation of a training programme on March 11 aimed at young weavers to enhance their skills in designing saris, a crucial aspect of jamdani production.

Recognised as a UNESCO Intangible Cultural Heritage of Humanity in 2013, jamdani is deeply ingrained in Bangladesh’s cultural heritage. While predominantly used for saris, it also finds application in scarves and handkerchiefs.

This fabric represents a fusion of ancient weaving techniques dating possibly back 2,000 years.

Acknowledged as Dhaka’s most expensive textile due to its intricate craftsmanship, jamdani demands extensive labour and dedication in its production process.

Fibre2Fashion News Desk (DR)