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Desserto chosen for LVMH Innovation Award 2020

Jun '20
Pic: Desserto
Pic: Desserto
Mexican innovation Desserto, vegan cactus leather, has been chosen among 30 finalists out of a total of 1,275 participants for LVMH Innovation Award 2020. The 30 startups have been selected and invited to be part of LVMH Laboratory during Viva Technology Show in Paris, France, which brings together protagonists who are driving transformation around the world.

The LVMH Innovation Award was created in 2017 by the LVMH group to recognise promising new companies from France and other countries, determined to fulfill their commitments to innovation and the planet's ecosystem. It brings together 75 exceptional brands that create high-quality products. LVMH is the only group present in the five main sectors of the luxury market: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing.

The award reaffirms the importance of initiative and new ideas, with the core values of excellence, creativity, innovation and entrepreneurial spirit of the group. It is open to any startup created in the last five years, with less than 50 employees, and whose solutions are relevant to the challenges addressed by the LVMH Group and its brands.

Every year, 30 startups are chosen as finalists and invited to be part of the LVMH Laboratory during Viva Technology in Paris. Co-organised by Publicis Group and the media group Les Echos, this major event, of which LVMH is a partner, enables companies that are leaders in their industry to build strong relationships with startups and help them grow.

The finalists make their submissions to a jury of recognised experts, who then select the winner. The winning startup receives support and advice from investment specialists of the LVMH Group and develops a partnership with LVMH and its brands. Both the startups won and the finalists selected for the LVMH Innovation Award also have the opportunity to join the Group's incubator at Station F: La Maison des Startups LVMH. Next week three finalists will be chosen and in July the winner will be chosen.

Desserto from the company Adriano Di Marti was created by Adrián López Velarde and Marte Cázarez.

Fibre2Fashion News Desk (PC)

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