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Elleti with MYR presents special project at Denim PV

Dec '19
Pic: Elleti Group
Pic: Elleti Group
Elleti Group took to stage at recently concluded Denim PV in London. For the occasion, it joined forces and knowledge with MYR, start-up programme conceived to digitalise the creative process and connect users, suppliers & final consumers through a digital platform. Both companies showcased an exclusive project in the Garments and Finishings area of the fair.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

Opened on June 19, MODE – Museum of Denim Elleti Group – is a precious resource located within the company’s headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries.

For the first-ever collaboration of the museum with a trade show, a selection of 20 historical garments explored three research areas namely: the brand identity of jeans through the main evolutions at Lee; the influence of WWII on the design, the creation and the wearing of clothing; the history of overall.

During both days of the event, another special activity involved three iconic MODE’s garments. Alessio Berto from The Tailor Pattern Support chose a Levi’s 501 XX big E, a Lee 101 Z and a Wrangler 11 MWZ as objects of study in a workshop series meant to highlight the importance of pattern when making of the perfect pair of jeans. Participants had the chance to analyse every denim piece from an historical and technical point of view, taking measurement and paying attention to every single detail, ultimately learning how to realize a block pattern.

At the end of the workshop, a special package including all the necessary materials to recreate the original jeans were released by support of companies such as Berto, Tavex-Evlox, Cervotessile, Panama.

Highly specialised in laundry and garment-making services, Elleti Group offers a complete range of services that cover the entire denim production cycle, starting from the development phase consultancy to the finished product. Research, innovation and quality define a unique approach, with a strong focus on sustainability. The group is a point of reference for Europe and the Mediterranean area, based on eleven production plants located between Italy, Tunisia and Romania and a production capacity of 14 million garments per year.

Fibre2Fashion News Desk (PC)

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December 2019

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