Eurojersey & AISM to donate t-shirts at Milano marathon

13 Mar '19

2 min read

Pic: Eurojersey

Eurojersey is set to pursue its mission of social responsibility by supporting AISM (Associazione Italiana Sclerosi Multipla) at the Milano city marathon 2019, to be held on April 7, 2019. It will donate technical t-shirts to all the athletes running for AISM in the Milan province section. Eurojersey is the leading Italian developer of Sensitive Fabrics.

In Italy, AISM represents the rights and hopes of people affected by multiple sclerosis; as well as providing social and health services. The non-profit organisation sets out to promote, orient and fund scientific research at the Italian Multiple Sclerosis Foundation (FISM), which currently supports 70 per cent of the research carried out in Italy. The new t-shirt is made of patented Sensitive Fabrics, which are unique and innovative in providing functionality and good looks, high quality and great versatility of use, making it the ideal sportswear solution because it is lightweight, breathable and always perfect after frequent washing, Eurojersey said.

Sensitive Fabrics guarantee comfort beyond compare, well calibrated compression without restriction or rubbing because they adapt naturally to the body shape. They help the wearer to train safely and confidently in all weather conditions thanks to thermal regulation and sun ray protection.

Eurojersey is taking an active part in the Milano City Marathon by donating 300 t-shirts carrying the message ‘Run for AISM’ printed on the back of each runner’s shirt and through the active participation of the company’s employees who have registered for various laps of the race, which further evidences the protagonist role played by Eurojersey in promoting a more ethical conduct and a focus on social issues. (GK)

Fibre2Fashion News Desk – India

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