Home / Knowledge / News / Textiles / Fashion Access introduces Pop Up concept

Fashion Access introduces Pop Up concept

17
Oct '18
Courtesy: Fashion Access
Courtesy: Fashion Access
Considering the challenges in establishing a brand in foreign markets, Asia’s leading fashion accessories trade fair, Fashion Access, has come out with a packaged marketing concept. Called the Pop Up, the process will make brands visible and contact consumers before arriving in Hong Kong for the Fashion Access that will take place during March 13-15, 2019.

The brands can also contact potential agents and representatives before arriving to participate in the fair.

Confirmed exhibitors of Fashion Access in Designer Street and Brand Avenue are eligible to participate in the Pop Up programme and their products will be displayed in leading department stores and/or trade fairs in different Asian capitals such as Shanghai Fashion Week, IFF Magic Tokyo, Robinsons in Singapore, and Siam Paragon in Thailand. This will generate brand awareness in the Pop Up stores before the fair in Hong Kong.

One important tool to speed up the communication and add value to the Pop Up is having an e-commerce site. This will ensure that the inquiries and actual sales generated from the Pop Up are dealt with promptly, collated and processed as contacts start to arrive via the website or email to the home base of the exhibitor.

E-commerce sales can be made and the contacts harvested can be invited to visit the company at Fashion Access. The benefits of this marketing concept are clear. The exhibitor/brand has two “bites at the cherry” via the action in the location of the Pop Up stores in selected Asian cities, and consolidation by its presence at Fashion Access. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search