GFG's The Iconic launches new destination for home in Australia

With a focus on a more sustainable and contemporary assortment, The Iconic Home delivers an all-in-one destination to seamlessly access bedding, stationery, towels, kitchen and bath accessories, tech, aromatherapy, artwork and more. Customers can add-to-cart from over 130 leading brands with more to come, including Sheet Society, Aesop, In Bed, Saarde, Crosley, Country Road, Black Blaze, Seed & Sprout, Ettitude and Olive et Oriel, the company said in a media release.

The Iconic Home will also be the exclusive new destination to access Aere Home. An extension of Aere’s line of considered styles for women and men, this cult Iconic exclusive brand now offers access to a range of premium linen bedding to create the perfect bedroom sanctuary.

The new destination expands The Iconic’s Considered Edit, an onsite filter that makes it easy to shop via six unique sustainability values. Currently 45 per cent of the retailer’s Home assortment is shoppable via The Iconic’s Considered Edit, including brands such as Seljak Blankets and Kip&Co.

Erica Berchtold, The Iconic CEO said: “We are thrilled to announce the launch of The Iconic Home and offer our ANZ customers even more choice when shopping with us. Whether you are looking to refresh your bedroom space, elevate your home office, or stock up on the latest fashion, beauty, sport and tech must-haves, this launch is testament to our unwavering commitment to offer our customers an unrivalled shopping experience in line with their evolving needs.”

The announcement of The Iconic’s new Home destination follows the launch of The Iconic Adaptive Edit, introduced last month to better serve the broad and diverse needs of ANZ consumers living with disability and other access needs.

Fibre2Fashion News Desk (KD)