>>
Home / Knowledge / News / Textiles / GFG's The Iconic launches new destination for home in Australia

GFG's The Iconic launches new destination for home in Australia

21
Sep '21
Pic: The Iconic/Global Fashion Group
Pic: The Iconic/Global Fashion Group
Global Fashion Group’s The Iconic, Australia and New Zealand’s leading fashion, sports, beauty and lifestyle retailer, has announced the launch of a dedicated Home destination. The new portal offers a leading curation of contemporary homeware brands alongside The Iconic’s assortment of over 80,000 products across fashion, beauty and kids.

With a focus on a more sustainable and contemporary assortment, The Iconic Home delivers an all-in-one destination to seamlessly access bedding, stationery, towels, kitchen and bath accessories, tech, aromatherapy, artwork and more. Customers can add-to-cart from over 130 leading brands with more to come, including Sheet Society, Aesop, In Bed, Saarde, Crosley, Country Road, Black Blaze, Seed & Sprout, Ettitude and Olive et Oriel, the company said in a media release.

The Iconic Home will also be the exclusive new destination to access Aere Home. An extension of Aere’s line of considered styles for women and men, this cult Iconic exclusive brand now offers access to a range of premium linen bedding to create the perfect bedroom sanctuary.

The new destination expands The Iconic’s Considered Edit, an onsite filter that makes it easy to shop via six unique sustainability values. Currently 45 per cent of the retailer’s Home assortment is shoppable via The Iconic’s Considered Edit, including brands such as Seljak Blankets and Kip&Co.

Erica Berchtold, The Iconic CEO said: “We are thrilled to announce the launch of The Iconic Home and offer our ANZ customers even more choice when shopping with us. Whether you are looking to refresh your bedroom space, elevate your home office, or stock up on the latest fashion, beauty, sport and tech must-haves, this launch is testament to our unwavering commitment to offer our customers an unrivalled shopping experience in line with their evolving needs.”

The announcement of The Iconic’s new Home destination follows the launch of The Iconic Adaptive Edit, introduced last month to better serve the broad and diverse needs of ANZ consumers living with disability and other access needs.

Fibre2Fashion News Desk (KD)


Must ReadView All

Pic: Simba3003 | Dreamstime.com

Textiles | On 8th Dec 2021

Euro area economy is recovering rapidly since Q2: IMF

Thanks to high vaccination levels and continued forceful policy...

Pic: Moreno Soppelsa | Dreamstime.com

Textiles | On 8th Dec 2021

US manufacturing activity grows for 18th consecutive month in November

Economic activity in the US manufacturing sector grew in November,...

Pic: Jurgita Juoniene | Dreamstime.com

Apparel/Garments | On 8th Dec 2021

VITAS foresees Vietnam’s apparel exports growth in 2021 & 2022

The Vietnam Textile & Apparel Association (VITAS) has forecast the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search