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Intertextile Shanghai Home Textiles to forecast trends
May '18
Courtesy: Intertextile Shanghai Home Textiles
Courtesy: Intertextile Shanghai Home Textiles
Intertextile Shanghai Home Textiles 2018 is collaborating with the international trendsetter NellyRodi Agency to offer the latest trend forecast to the home textile industry. A trend committee, integrating different knowledge, inspirations and visions of trend evolution, has already worked out three themes namely Caring Future, Crazy Future and Emo Future.

The committee has members with distinct specialties. It has contributed expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes.

The committee members include Vincent Grégoire (France), creative director of NellyRodi Agency, Sun Yun (China), partner and design director of Hangzhou Interior Architecture Design, and Béatrice Brandt (France) who graduated from the Aix-en-Provence Graduate School of Management in Management Sciences and has 20 years of experience in marketing and innovation. She now works as the CEO at Le Jacquard Français.

Participants at the leading home textile trade fair in Asia expect to see the latest items and discover the forthcoming market direction. More than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing at the show to be held during August 27-30 in Shanghai. The trend forecast will provide both exhibitors and buyers the insight and guidance to stay ahead of the market.

The ‘FUTURE’ has been chosen as the keyword of the season and the three themes have been developed around this keyword.

First theme - Caring Future - pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man

The second theme - Crazy Future - plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk.

The third theme is Emo Future. It inspires the perpetuation of traditions and rituals, ancestors practiced, in all their wisdom and humanism, to glorify nature.

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends. (SV)

Fibre2Fashion News Desk – India

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