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ISKO to show ARQUAS activewear fabric at ISPO Munich
Feb '17
Courtesy: Arquas activewear
Courtesy: Arquas activewear
ISKO, a leader in denim production, and CREATIVE ROOM, its Italian style and design think-tank, is set to display ISKO ARQUAS, the revolutionary activewear fabric platform at ISPO, the largest international exhibition for the sports industry, from February 5 to 8, 2017, in booth B5.234 BN05, at ISPO Brandnew Village – Messegelände – Munich.

ISKO ARQUAS, the coolest denim style comes with advanced textile concepts and innovations that combine one-of-a-kind aesthetics with unexpected features that stand up to even the most dynamic and energetic situations, because they are the essential ingredient for activewear that delivers sports-level performance along with incomparable style.

To show the wide and inspirational range of technical and stylistic applications, ISKO and CREATIVE ROOM developed three main moods to express the soul of these multifaceted fabrics namely, Sport, dance & fitness giving high performance with a trendy flair; Urban tech giving maximum freedom with contemporary attitude city dwellers; and Blue Outdoor as the top of fashion for the open air lovers who find their denim sporty solutions.

The fabric provides wind protection, durability, comfort hand feel, water repellence, anti-bacterial, warmth, and thermal insulation.

Marco Lucietti, global marketing director of SANKO/ISKO division said, “We are enthusiastic to let all the visitors of ISPO experience the ISKO ARQUAS athleisure revolution. This platform has been conceived thanks to the continuous in-depth analysis of style trends and fabrics technologies by ISKO and CREATIVE ROOM.”

On February 6, 2017, the start-up companies named as winners for the ISPO Brandnew Awards will be officially prized inside the ISPO Brandnew Village, along with the ones that won the ISKO- partnered awards: Breddy’s for the Athleisure Award and interactiveSquash for the Fitness Award. (GK)

Fibre2Fashion News Desk – India

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