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Leading speakers discuss sustainability at Pure London

Feb '19
Courtesy: Pure London
Courtesy: Pure London
High-profile speakers including Katharine Hamnett and Mary Creagh MP featured in a content schedule that spotlighted sustainability at the recently held Pure London show, which enjoyed record number of visitors for three days. Pure London is the leading trade fashion buying event, representing womenswear, menswear, footwear, accessories, and young fashion.

“This is the best show in many years, we’ve welcomed more visitors than ever before, and there is a palpable energy and excitement here that so many of the exhibitors and visitors have commented on. A fantastic mix of brands including our Pure Conscious area and the hugely successful and growing Pure Origin manufacturing and sourcing expo, supplemented with high quality content from leading industry experts and change-makers including the United Nations, Pantone, Katharine Hamnett, Professor Caryn Franklin, Tamsin Lejeune from Common Objective, Felicity Hayward, as well as DEFRA and Mary Creagh MP. It has been inspiring, creative, and educational, as well as a serious trading event,” Julie Driscoll, UK regional director at ITE Group said in a press release on the show.

During her interview with environmental expert and writer Lucy Siegle, Mary Creagh MP and chair of the environmental audit committee revealed that she came to realise the true cost of fast fashion from a human perspective after the Rana Plaza disaster. She has since discovered that in the age of crypto currencies and blockchain, the industry can audit all the way down the supply chain if it wants to.

“I said to M&S that I know more about the lives of the pigs that makes your sausages, but you can’t tell me about the lives of the women who make your clothes. The audit into fashion has been a real eye-opener for my colleagues, they can’t believe the carbon and chemical footprint and the stories they’ve heard. We’ve mainstreamed something that wasn’t mainstream. We’re relying on future technology that hasn’t been invented yet and the clock is ticking – we need to bend the curve of consumption. We’ve had the slow food movement and I’m trying to get together the slow fashion movement,” Siegle said. (GK)

Fibre2Fashion News Desk – India

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