Home / Knowledge / News / Textiles / Lenzing joins forces with Ruby Mills to fight Covid-19

Lenzing joins forces with Ruby Mills to fight Covid-19

18
Jun '20
Pic: Lenzing
Pic: Lenzing
Lenzing India and Ruby Mills Ltd have come together to present H+ technology for an antiviral, antibacterial and antifungal fabric. This comes at crucial time when India is facing an increasing number of cases. H+ technology’s efficacy has been tested and the findings indicate that viruses and microbes won’t survive on surface of the treated fabric.
 
Over the past few weeks, Lenzing and Ruby Mills have invested considerable time to put together a range of sustainable fabrics that has anti-viral and anti-microbial properties and doesn’t compromise on hand-feel, breathability & finish which makes H+ technology fabrics unique. H+ Technology also works across a wide range of pure as well as blended fabrics. H+ Technology with Lenzing Ecovero and Tencel means performance to finish on sustainable fibres.
 
At the very core of this technology is the active ingredient that kills over 99 per cent of the H1N1 Influenza virus (the family of novel Coronavirus) on contact and provides lasting protection for up to 30 washes, thus ensuring effective protection against transmission of virus.
 
“Through this partnership with Ruby Mills, we aim to provide our citizens with the best possible protection through high-quality and sustainable products. We are working towards breaking the barrier that fabrics and textiles are carriers of diseases and viruses,” Avinash Mane, commercial head, South Asia, Lenzing, said in a press release.
 
At Lenzing, we believe in innovation and investment in technology to offer products that are high in performance and yet at the same time are part of the circular economy. Consumers can be rest assured that apparels with the tag of Tencel, Lenzing Ecovero and H+ technology will be safe to wear.”
 
“Most anti-microbial finishes have significant limitations, they become ineffective after multiple washes, and they hamper the fabric’s comfort and hand-feel. In our continuous pursuit for perfection and quality, we developed H+ Technology fabrics, by extending our processing expertise and know-how to ensure that the protection lasts wash after wash and the hand-feel, breathability and colour are not compromised.
 
We believe our H+ Technology™ fabrics have a wide range of applications across sectors and is significantly superior and most relevant in the times that call for heightened protection in everyday life,” Rishabh Shah, president, The Ruby Mills Limited, said.
 
Creators of H+ Technology, The Ruby Mills Limited has been one of the most respected vertically integrated textile mills known for fabric quality, consistency and innovation since 1917. Ruby Mills aimed at enabling customers with H+ Technology and is working on bringing this to the consumers in collaboration with the Lenzing Group, an innovation leader, that stands for the ecologically responsible production of specialty fibres made from the renewable raw material wood.

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: Shutterstock

Textiles | On 10th Apr 2021

Turkey's exports to UK surge in Q1 following post-Brexit FTA

Turkish exporters have seen a noteworthy surge in exports to the...

Pic: Sunshine Seeds / Shutterstock.com

Textiles | On 10th Apr 2021

South African woven cotton textile sector workers get 5.5% rise

Those working in the woven cotton textile sub-sector in South Africa...

Pic: Shutterstock

E-commerce | On 10th Apr 2021

H&M launches on e-commerce platform Zalora in southeast Asia

H&M has joined hands with Zalora and has launched on the e-commerce...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search