Lenzing's second supply chain solutions hub inaugurated in Surat

The initiative will fortify Lenzing Group’s presence within India’s textile capital and link the supply chain and brands looking to adopt sustainable fibres that are need of the hour, Lenzing said in a press release.

“Lenzing Group is pleased to strengthen its presence in India and Gujarat was a natural choice for opening our second ‘Lenzing Hub’. India being the world’s second largest textile manufacturing country, Gujarat contributes a lion’s share to the country's textile sector. The state is a leader in denims with 56 per cent share and accounts for 38 per cent of man made filament fabric production. Our products are trusted for their comfort and aesthetics, and we want to bring our pioneering technology in sustainability, innovation, and excellence closer to our long-standing customers. As global pioneers in sustainable fashion practices, our Surat hub marks an important milestone in the Indian market, as we work to build direct connections and create an incredible demand from this region,” S Jayaraman, senior commercial director, Asia Middle East Africa & North East Asia, Lenzing Group, said.

Located in Udhana Darwaza of Surat, the hub is spread across 850 sq. feet and is equipped with a team of commercial and technical experts. The hub will display Lenzing Group’s specialty fibres solutions, it will house the products and innovations created using Tencel branded lyocell and modal fibres, Lenzing Ecovero specialty viscose fibres and carbon-zero Tencel branded fibres to attract both buyers and supply chain experts. The hub would also display product samples that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis, the release added.

This platform will bring forward global innovation capabilities to help to build on Lenzing’s ongoing conversation on sustainable fashion in the Indian textile industry. Additionally, the hub would cater as an information and support centre for textile suppliers, garment makers, designers and traders to enable quick solutions. The hub will play a pivotal role in offering cost effective supply chain solutions for yarns in coordination with Lenzing’s spinning partner mills as well as technical guidelines and solutions creating value added fabrics and end products. Further, creative and innovative fabric mills widen their presence through having their fabrics promoted on to global platforms using Lenzing’s worldwide network.  

More and more brands are integrating Environmental and Social Governance practices in their portfolio to create long-term advantages. The Indian fashion industry too is embracing sustainability and responding to consumer's demand for greater transparency. The Lenzing Hub in Surat intends to build on the growing needs and requirements put forth by the consumers and encourage sector players in the region to embrace global solutions and innovations in sustainability and reduce their own carbon-footprint.

With a presence of over two-decades in the Indian market, Lenzing has taken the lead in empowering India’s textile industry across the textile value chain to adopt more eco-friendly practices with the introduction of its flagship textile brand Tencel. Lenzing opened the new year with celebrations around three decades of sustainable fibre innovation by its flagship textile brand, Tencel. Over the last 30 years, Tencel brand has empowered companies across the textile value chain to adopt more eco-friendly practices.

In India, Lenzing has evolved from a one-product brand into a growing-basket of offerings as consumer demand for sustainable fashion products continues to grow. This success is reflected in collaborations with ace designers such as Satya Paul, Ritu Kumar, Rajesh Pratap Singh, Anita Dongre, and Abraham & Thakore to leading brands such as AND, Global Desi, Myntra, Marks & Spencers, H&M and Levi’s, to name a few. Lenzing is present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings.

Fibre2Fashion News Desk (RR)