Home / Knowledge / News / Textiles / NTC unveils new logo to revamp image

NTC unveils new logo to revamp image

26
Dec '11
As a part of its efforts aimed at earning itself a recognition as a world class textile firm, the state-owned National Textile Corporation (NTC) has adopted a new corporate logo that echoes its new image.

Unveiling the new logo, Union Textiles Minister Anand Sharma said the Government is determined to develop NTC as a world class environment-friendly integrated textile firm and a representative and leader of the industry.

The revival-cum-modernisation programme and unveiling of the new corporate logo form a part of these efforts, he said.

He said the current efforts would surely help the Corporation, which is a key textile industry player, to develop into an integrated enterprise with a capacity to satisfy the needs of the nation.

With its highly competitive revitalization strategy, NTC has remarkably emerged as a debt-free firm within just a short period of time, the Minister added.

The Minister also unveiled two refurbished stores of NTC via satellite link up. One of these stores is located in Delhi, while the other one is in Tamil Nadu's Coimbatore. This forms a part of refurbishing of the Corporation's 93 outlets which would have the new look of NTC across the country.

Textiles Secretary Rita Menon said NTC's move of refurbishment and modernization, taken in consideration of the changing times and preferences of consumers of modern India, would help the Corporation to infuse trust in the minds of all stakeholders.

Mr. K Ramchandran Pillai, Chairman and Managing Director of the Corporation, said the new corporate logo has been designed as a free flowing fabric, showcasing the new and changing aspirations of India.

Besides re-branding, the Corporation has also evolved a new corporate and marketing strategy which amongst others is also aimed at refurbishing all NTC outlets across India and setting up of new outlets, he added.

Mr. Pillai informed that a small ceremony would be organized by the Managers of respective mills to launch the new logo alongside the NTC anthem at their mills. Besides this, a symbolic commemorative badge of the new logo would also be given to all the employees.

In addition, NTC is also planning to launch a poster campaign to make employees better acquainted with the new face of the Corporation, he revealed.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Jul 2021

ILO outlines 3 scenarios for Asian garment sector recovery trajectory

Looking to the post-pandemic period, a new research brief by the...

Pic: Shutterstock

Retail | On 30th Jul 2021

UK retail sales up 0.5% MoM in June; clothing store sales down 4.7%

Retail sales volumes in the UK increased by 0.5 per cent in June 2021 ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search