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'Khadi mark' to signify purity of Indian khadi items

31
Jan '12
Khadi – the fabric that was worn by Mahatma Gandhi – will soon have a 'khadi mark' to show that it is genuine.

On the lines of the existing silk and wool marks in the country, khadi mark is also on the anvil and existing khadi certification rules are being modified to incorporate the mark.

The issue and renewal of khadi mark will be validated by an independent third party, according to a set of recommendations prepared by a working group on micro, small and medium enterprises (MSMEs) for the 12th Five Year Plan (FYP) of the Government of India, which begins from April this year.

The working group has prepared a roadmap for promoting khadi and village industries as “pure, ethnic and environment-friendly products in the global market.”

To promote products of khadi and village industries in foreign countries, FYP will lay special emphasis on wider participation in international exhibitions, buyer-seller meets and other events, including visit of business delegations abroad.

Under the FYP, there is a plan to establish 951 khadi and village industries clusters in the country as part of the Government's efforts to promote khadi production. The Government plans to spend Rs. 10 billion towards the same.

The FYP also envisages generation of employment opportunities for 3.2 million people in rural areas. This will be achieved through establishment of 400,000 micro enterprises with an outlay of Rs. 97 billion under the Prime Minister's employment generation programme.

An 11 percent growth has been projected for khadi during the five-year FYP period from 2012 to 2017.

To make khadi weaving economically viable, value addition has also been stressed and Khadi & Village Industries Commission (KVIC) has set a target of achieving 70 percent value addition in its products.

Fibre2fashion News Desk - India


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