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Innovation helps Panipat weaving industry stay afloat

01
Jun '12
Innovation and the ability to produce products as per customer requirements has helped the weaving industry in the North Indian town of Panipat to sustain in the global market, especially to withstand competition from China.

Panipat, also known as the city of weavers, is known for production and export of handloom and home textile products like carpets, rugs, curtains, bath mats, mattresses, etc.

“Around 500,000-600,000 people are directly or indirectly engaged in the highly labour intensive handloom and home textile items weaving sector in Panipat,” Mr. Lalit Goel, Secretary of Panipat Exporters Association (PEA), told fibre2fashion.

“About Rs. 3.5-4 billion worth of exports are made from Panipat annually. Major export destinations are the US and Europe, in addition to Japan, Australia, South Korea, etc.,” he informs.

Revealing the secret behind Panipat products retaining strong position in global markets, he says, “There is lot of innovation in Panipat weaving industry. People here develop products according to the market demand and requirement, i.e. they make customized products as per the customers' needs and requirements.”

“Accordingly, the machinery and the system of working keep changing and are modified. This flexibility and creativity has helped Panipat products to sustain in the global market and retain a strong position,” he adds.

Commenting about competition from China, he says, “The main competitor of our highly labour intensive and creative sector is China. It has expertise in making single colour products, while we stress on designs and use different colours, which has enabled us to withstand competition.”

Fibre2fashion News Desk - India


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