Home / Knowledge / News / Textiles / House of Lords' men's clothing line at MAGIC tradeshow

House of Lords' men's clothing line at MAGIC tradeshow

15
Aug '12
For the first time, House of Lords will proudly premiere their new "Route 66" men's clothing line in PROJECT at the MAGIC fashion trade show in Las Vegas, August 20-22. Additionally, House of Lords will showcase the rest of its signature line with an exhibit in the MENS/WEAR section of the MAGIC tradeshow.

"Route 66" takes a bold step forward by incorporating a vintage, distressed look – one of the biggest trends in fashion today – into the iconic House of Lords style. Distinctive washes, dyes and textures bring a casually aged yet still uniquely edgy feel to the everyday-wear shirts and jeans that House of Lords created for the new line.

House of Lords has previously made several clothing line debuts at MENS/WEAR, but this year's appearance at PROJECT is a first for the fashion-forward label. Founder Kevin Naim couldn't be more pleased.

"We're thrilled to be a part of PROJECT," says Naim. "With 'Route 66,' we continue to place the House of Lords look one step ahead of the industry, by taking the hottest trends and making them uniquely our own. PROJECT is the perfect venue to showcase our creativity and to introduce our cutting-edge fashion to new buyers and clientele. Because our clothing lines are available only through select boutiques and websites, we welcome this opportunity."

House of Lords


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Jul 2021

ILO outlines 3 scenarios for Asian garment sector recovery trajectory

Looking to the post-pandemic period, a new research brief by the...

Pic: Shutterstock

Retail | On 30th Jul 2021

UK retail sales up 0.5% MoM in June; clothing store sales down 4.7%

Retail sales volumes in the UK increased by 0.5 per cent in June 2021 ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search