In a country where around 11 million children have never known a bed other than rags, newspapers and packing crates, the exchange drive will encourage more and more donors to come forth and exchange their old mattresses to brand new top of the line Springwel mattress at a discounted price.
The collection drive which has commenced in Delhi, Mumbai, Bangalore, Ahmedabad and Hyderabad aims to provide the warmth of a bed to the million destitute deprived of basic amenities leave aside comfort.
“Charity they say begins at home. When pavement is a cradle for millions of children, this scheme would rather turn the way of pursuing a noble cause, while benefiting the customers as well”, said Mr. Harinder Singh Sachdev, Marketing Director, Springwel Mattresses Pvt. Ltd.
As a part of the national drive the company has engaged graphite artists to capture the campaign by conducting street art in prime location of Delhi/Mumbai/Bangalore. Locals and passerby will have the opportunity to watch these artists in action as they paint the streets to mark the launch of the social drive.
About Springwel Mattress:
Springwel is one of the pioneer mattress making brands in India. The company has spearheaded several revolutionary changes in spring mattress category. Designed and created scientifically, in the state-of-the-art plant on fully computerized Swiss machines, Springwel mattresses speak best for the rejuvenating benchmarks, our body can ever achieve.
| On 22nd Jan 2022
Bangladesh and Germany have signed an agreement to support five...
The recently effective UK-Vietnam FTA has led to positive outcomes,...
The Council for the Development of Cambodia has approved 10 projects...
Quality & affordability to affect market acceptability of new fibres
Sustainable and eco-friendly fibres remain in the minority
Good tidings expected for textile industry
Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...
<div>Engaged in providing a wide range of services to the entire cotton...
Established in 2005 by P Manjunath, Peps is India's largest inner spring...
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
UK-based Pireta has developed a unique free-form process to add durable,...
Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Shalini Sharma & Shweta Pundir Sharma
Six Yard Story
Six Yard Story is a premium artisanal brand with a focus to bring handloom ...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.