Canopy vouches for recycled viscose to protect forests

01 Nov '13

4 min read

both fashion and our planet, we can finally wear our green heart on our sleeve."

Cutting ancient trees to produce more and more clothing is a rapidly expanding threat to the world's endangered forests and the communities and species that depend on them. Last year, an estimated 70 million trees were cut for fabric production and it is projected to double in the next 20 years.

"At Quiksilver, we are substantially investing in socially responsible efforts. Like our consumers, we believe we have a responsibility to leave the natural environment in a better way than we find it today" said Nick Drake, Chief Marketing Officer of Quiksilver, Inc.

"We are proud to be launching our initiative to eliminate endangered forest from our products and look forward to implementing our policy with integrated solutions and product lines we have been championing including recycled fabrics".

Designers, apparel brands, retailers, trendsetters and fashionistas all have a role to play in protecting the planet's forests and climate and assuring a brighter future for the animals that live in our forests like bears, tigers, Woodland caribou and orangutans.

About Canopy

Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy collaborates with more than 700 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world's remaining ancient and endangered forests.

Canopy

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