“We value the R Cert as a form of transparent communications with our consumers about this relatively new recycling process. As a third party verification, something we know consumers respond well to, the R Cert helps us to communicate this important information with clarity,” added Sabate.
The environmental sustainability promoting NGO, Redress, has recently launched the R Cert recycled textile clothing standard, a verification standard #
Redress promotes environmental sustainability in the fashion industry by reducing textile waste, pollution, water and energy consumption via educational sustainable fashion competitions, shows, exhibitions, seminars, research and by a recycled textile clothing standard.
According to the 12th five-year plan from the Government of China, there are plans to establish and improve the recovery of recycled fibre textiles, and by 2015 to increase recycled fibre use to about 15 percent. This demonstrates a broader push to promote recycled textiles. In support of this, the R Cert helps brands to reach this market opportunity, as it unites consumer knowledge with supply chain innovation. (PB)
Fibre2fashion News Desk - India
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