TFWA & ACNielsen reveals Chinese travelers the most extravagant shoppers

07 Jun '05

5 min read

Women and the young are China's major outbound travellers Currently overseas travel is enjoyed by just a small minority in China. According to the latest study which covered the three main cities, only one in 10 of adults have currently travelled overseas. The rate of travel amongst those in the less developed cities is even lower, an indication of the huge market potential Chinese consumers present to the world's tourism and related industries.

Guangzhou generates the greatest number of outbound leisure travellers, the majority of whom travel to nearby Hong Kong and Macau. (See Chart 1) Compared to the general population, the travel population is dominated by females and younger individuals, with over two thirds (69%) being women and one third (36%) aged between 20 and 29. (See Chart 2) “Outbound travellers are generally drawn from the higher social demographics, they're better educated, have higher incomes and therefore have greater spending power. With the greater percentage of travellers being women, they are more likely to shop and the younger travellers are more willing to try new things and are brand conscious,” said Mr. Murphy.

Hong Kong remains Chinese outbound travellers' shopping paradise
According to the survey, Asian countries are favored by the mainland Chinese because of their proximity and ease of access. Not surprisingly, Hong Kong (76%) is the most popular destination for the Chinese tourists, followed by other Asian countri,” said Mr. Murphy.

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