Eastman lab web site EastmanInnovationLab.com bags Industrial Design Excellence Award
28 Jun '05
5 min read
"The Brewery delivered the graphical and conceptual excellence that really makes our site something worth shouting about," said Nicolas Voiriot, manager of electronic marketing. "They make a lousy cup of coffee, but their vision reinforces our belief that the innovation lab can bridge the knowledge chasm between the material and design worlds."
The site challenges expectations of a materials company by using design to provide a highly visual, easy to navigate materials resource. Content includes simple, non-technical descriptions of Eastman's products and demonstrates their use through application successes, providing links throughout for additional information.
It is an innovative resource for designers and brandowners that facilitates awareness of Eastman's products and enables inspiration for new products. In addition, it encourages the improvement of existing products, the development of new market categories and the stimulation of the senses.
“This is fantastic recognition for our work with Eastman and a true endorsement of our approach that re-establishes the link between creative thinking and business results," said Paul Stead, chairman of The Brewery.
"Our creative focus is design and innovation. We established The Brewery in 2004, and this is an amazing achievement to be acclaimed internationally for such a newly established agency. We have worked closely as partners with Eastman to achieve a radically new approach, wlished agency. We have worked closely as partners with Eastman to achieve a radically new approach, which is delivering measurable results to their business. ”
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