CITER & IICI partner for textile & fashion know-how & business development

29 Jun '05

4 min read

On the European side, companies and retailers need to deepen their understanding of the Indian business potential in T&C, with particular regard to some specific and crucial issues, such as:

*textile innovative research collaboration
*sharing of innovative methodologies and technologies supporting time reduction in clothing designing and productive processes
*social accountability guarantees to comply with the future trade business requirements.

Italian Fashion companies are increasingly looking for productive partnerships in countries in which to reap cost benefits, such as China, India, South-east Asia, and Eastern Europe.

Indian producers are looking forward to widening their business network to face the competition with other developing countries. A comprehensive training and information programme addressed to Indian fashion companies and related business associations will enable the Indian parties to learn how to deal with designing, marketing and the quality needs of European partners, making their own productive strategies more competitive, to satisfy the needs and requests of the target markets.

These issues make it necessary to jointly explore new strategic fields, where the upgrading of skills on fashion design and marketing, the sharing of Innovative information tools, the proper understanding of mutual edges and constraints play an essential role. To achieve this objective, it is necessary to create an interacthe proper understanding of mutual edges and constraints play an essential role. To achieve this objective, it is necessary to create an interaction among different types of knowledge and skills and involve different players.

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