Textile brand Bombay Dyeing, based in Mumbai, is opening ten exclusive 'bath and bed' stores to display its collection of best and most expensive bedsheets and towels.
Arun Bhawsingka, Head of Domestic Business, launched the company's novel bed and bath linen 'Country Romance' collection, and said that company would invest Rs3 crore to Rs4 crore in advertising to promote itself. He added that 400 exclusive Bombay Dyeing outlets across the country will house this collection.
He added that the collection includes 12 groups of bedsheets featuring three different designs and 14 groups of bathing towels. Bedsheet set costs Rs1,249 and towels have starting price of Rs355.
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