More than 75 percent of sales are from customers who have been with the company for over 5 years.
The company is evolving its business from a manufacturing orientation to a design and marketing orientation. It has realigned its portfolio mix in favour of high volume furnishing fabrics (80 percent of sales) as compared to low volume fashion fabrics.
Its major customers for furnishing fabrics include Karvet - US, Angely Paris - France, SATI Grupo – Spain, SMD Textile – UK, James Hare – UK, Fabric Xchange – Australia, etc.
Customers for fashion fabrics are design houses and garment manufacturers such as Reynaud Rexo – France, Incomo – Italy, Basman – Switzerland, etc.
The company has embarked on various initiatives such as capacity expansion, forward integration and greater market reach.
It is expanding fabric capacity and also setting up facility for made-ups, which will use almost the entire expanded fabric capacity. Sales contribution from made-ups will increase from 9 percent in 2005-06 to 20 percent in 2007-08.
The project is being financed by funds raised from equity placement and internal accruals. It is planning to set up offices in the major markets and high growth geographies to ensure wider customer reach.
The company has scaled up the value chain over the years and is currently operating in various segments such as handloom fabrics (realization: US $ 5 per metre), powerloom fabrics (US $8), embroidered fabrics (US $ 12) and madeups (US $ 21). The goal is to increase average realization from current US $ 10 to US $ 18 per metre by 2008.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
