Biyani's IT HAPPENED IN INDIA recounts revolutionary retail success
From l to r - Mr. Kapish Mehra, Ms. Rama Bijapurkar, Mr. Anand Mahindra & Mr. Kishore Biyani at the book launch
his success story in the post-liberalisation economy. Kishore Biyani built his business based on the consumerism that was about to unfold in this country post-liberalisation, leveraged on it and benefited from it.
* The retail sector is hot! What draws India's largest business conglomerate and the world's largest company into this sector in India? You read about retail everyday in newspapers, you visit shopping malls every week and see new ones coming up in your city every six months. Here is the story of the man who led the retail revolution in India.
* And there is one more reason why this sector is fascinating. Retail is truly an 'India story.' Retail business is not based on its export potential or overseas acquisitions. It has grown because Indians are earning more, spending more, consuming more and thereby creating more jobs across other industries.
* To make it more interesting, Kishore Biyani is one of the most colourful entrepreneurs of his era. He has made two Bollywood movies and both of them flopped at the box-office. At college, he used to organize Disco Dandiya festivals. He started off with selling stone-wash fabric to shops in Mumbai and for a brief period was the marketing agent for foreign cricketers in India. Retail isn't just enough for him
* Does chaos play a role in business? What has designers got
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