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Chicopee brings Spinlace fabrics to wipes category

29
Sep '08
With next-generation nonwovens technologies, a new customer-focused approach and applications-based collateral material, Chicopee is building on its more than a century-old legacy of innovation in wiping products to continue to lead the industry into the future.

Leveraging the latest technologies and resources of PGI, a leading global engineered materials supplier, the Chicopee business is bringing new innovation to the wipes category with introductions such as its Spinlace fabrics that will be expanded across the wipes product line.

The new strategy is bringing customers a greater selection of higher performance nonwoven cleaning fabrics and packaged wipes engineered to meet specific market needs from Chicopee, a leader in the industry with a rich legacy that included 60 years as a Johnson & Johnson subsidiary.

Part of PGI's wipes group, Chicopee is adopting a new market-driven approach centered on meeting the needs of customers in four key markets: building care, food service, health care and general purpose.

As the needs of wipes users has become increasingly specialized, PGI has responded with customized offerings to meet their specific needs.

“A decade ago, the selection of wipes was very limited,” said Scott Tracey, vice president sales and marketing Chicopee and Consumer Products of Chicopee. “We offer more than 40 different types of wipes for food service alone.”

“As the market grows and matures, we are addressing the different needs of customers in key market segments for engineered wiping products that are designed with specific performance characteristics for the industrial and consumer applications they are used in,” he said.

Among the new developments:
• The company's new Spinlace fabrics, created by a highly efficient manufacturing process that incorporates continuous filament with hydroentanglement, is being expanded across the product line.
• New offerings utilizing this process include DuraWipe XTRA, an extended use, heavy-duty industrial cleaning wipe made with a highly absorbent core pulp that is compatible with both water and oil-based solvents. The product is available in pop-up boxes, quarter fold and jumbo rolls. Spinlace fabrics also will be available in the Chix food service line.
• PGI is incorporating its new state-of-the-art spunlace fabrics to upgrade the strength and durability of the Worxwell general purpose machine washable wipes for heavy-duty extended cleaning use.
• New collateral material focused on the four segments has been launched to aid customers in selecting the products that best meet their market needs.

The literature shows workers and consumers using the wiping products for jobs ranging from cleaning floors, windows, office equipment and heavy machinery to sanitizing food service and health care environments.


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