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TITAS success - untouched by the economic storm

04 Nov '09
4 min read

Since the acquisition by Northland China in 2003, Austrian outdoor apparel brand Northland has expanded its retail spores in China to 250. According to Jacky Rao, Director of Production of Northland, “Taiwan's functional textile industry can sharpen its competitive edge with unique products and technologies.”

The 15 seminars held at TITAS 2009 brought about 1,300 attendees. Catriona Macnab, Head of Trends of WGSN, gave the top 10 WGSN insights on fashion market changes as well as a preview on fabric and styling trends for autumn/winter 2010/11. Dirk Keunen, Nano-Tex's Senior VP Sales of Europe and Asia, advised the audience on the sales and marketing challenges when dealing with the European market, including market segmentation, languages and cultures, changes in business environment, market requirements, legislation and the impact of financial crisis.

This year saw 20 sourcing delegations from China attending TITAS. Shao Yong, President of Jiangsu Yueda Group, came to TITAS to promote "Taiwan Textile Industrial Park” at Yan Cheng City. “I am thrilled with the quality products, advanced technologies and creative design that Taiwan's textile industry can offer,” said Shao Yong.

Daegu Gyeongbuk Textile Industries Association, Korea was another special delegation from abroad. According to their observation, Taiwanese manufacturers are mostly focused in the development of sports and leisure clothing and materials while South Korean manufacturers are more focus on the development of popular women's clothes.

This year marked the second visit for CITI (Confederation of Indian Textile Industry) to TITAS. S. Raswant, Deputy Secretary General of CITI, considered his visit to Taiwan would benefit mutually Taiwan and India textile industries.

TITAS 2010 is scheduled from October 13-15 at Exhibition Hall 1 of TWTC. TITAS is the one and only professional trade show for Taiwan's textile industry. With great and continuous support from both the public and private textile sectors,TITAS is expecting to witness a fresh and prosperous business atmosphere next year. We look forward to seeing you at TITAS 2010!

Taipei Innovative Textile Application Show (TITAS)

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